SEO is often misunderstood and viewed as an outdated or illegitimate marketing strategy. But SEO actually offers a holistic methodology that is a cornerstone of a business’ online success.
It’s one thing to demonstrate SEO success through rankings and traffic metrics. But it’s another to communicate those results in a way that stakeholders can really understand and value. To bridge this communication gap and unlock the full potential of SEO for your business, consider consulting with a trusted Lake District Search Engine Optimization consultant. Their expertise can help tailor SEO strategies to align with your business goals and effectively communicate the value of these strategies to key stakeholders.
1. The Smokies
With 4.3 billion people using Google every month, SEO has long been a must-have for businesses looking to boost revenue. However, with a reputation for being time-consuming and expensive, many business owners wonder if it’s worth the investment. SEO is also notoriously difficult to quantify, and there’s often a lot of jargon that makes it hard for business managers to determine the ROI of their efforts.
Despite these challenges, these SEO success stories prove that when done right, SEO can bring in qualified traffic and increase sales revenue. So, if you’re on the fence about investing in SEO, these case studies will help you decide if it’s right for your business.
The Smokies is a travel website that creates content specifically about the Great Smoky Mountains National Park in Tennessee. By implementing several core SEO strategies, they were able to drive insanely high traffic to their blog and amplify their ad revenues. They also kept a close eye on their rankings, so if they were to fall, they could quickly take action to regain their position.
2. Gadget Flow
Gadget Flow is a popular curated product discovery site that keeps readers informed about new tech and gear and also stays on top of unique crowdfunding campaigns. Founders Evan Varsamis, Mike Chliounakis, and Cassie Ousta started their venture at age 21 in an apartment with the intent to build a lifestyle business by creating an addictive content experience for users.
When it came to promoting products and campaigns, the team knew they needed to improve their SEO efforts. They partnered with an SEO professional to develop a knowledge graph and implement structured data in their website’s content. The results were impressive, with organic news traffic up 198% and reviews traffic up 100%.
In addition, Gadget Flow has seen increased platform visits, follower growth, app downloads, and revenue since implementing their new SEO strategy. This is all thanks to the fact that the site has a strong presence on Flipboard, which allows them to curate stories and showcase their content in front of their desired audience.
3. Pastreez
Yami and Anthony Rosemond are the duo behind Pastreez, a bakery that sells authentic French macarons online. The pair left their previous careers to pursue their dream of owning a bakery, and they credit a combination of hard work, memorable packaging, and digital marketing for their success.
Pastreez began by identifying high-intent keywords, which are search terms that indicate a buying intention. They then maximized their visibility by targeting localized variations of those keywords. For example, they chose “macarons near me” because it had a good search volume and low competition in the US market, as well as stable trends and growth over time.
In addition to ranking highly for these buyer intent keywords, Pastreez also used on-site displays from Privy to capture email addresses. They then follow up with new and loyal customers by sending them emails that include special offers, macaron recipes, and product recommendations based on their purchase history. This email strategy has helped them achieve a 96% customer retention rate. And, when their rankings take a hit, they use Semrush to analyze their backlink profile and identify any toxic links that need to be removed.
4. Twelve Legs Marketing
Twelve Legs Marketing is a digital marketing agency that offers a wide variety of services including web design, search engine optimization (SEO), pay-per-click (PPC) and social media management. They have extensive experience in video production and strategic digital marketing, and are committed to providing high-quality, personalized service. Their unique approach to marketing has helped them stand out from their competition and has resulted in increased visibility, clicks, traffic, authority, conversions and sales. They believe that to be successful, you must stand out from the crowd. To them, that means being uniquely you and taking risks that others won’t. Their company name even reflects this philosophy! To learn more about their services, check out their website. They serve clients all over the world, including Colorado Springs, Pueblo and Denver.
5. iStockphoto
iStockphoto, the online stock photography website, began as a hobby fueled by founder Bruce Livingstone’s passion for photography. Like Craigslist, the site grew beyond what its founders could have imagined and became a profitable business in their respective markets (stock photography and local classifieds). A key early advocate for iStockphoto was web design guru Jeffrey Zeldman, who publicized the site by blogging and using iStockphoto images on his websites. The company has since expanded to include both paid and free subscriptions.
6. The New York Times
The bottom line is that SEO can generate revenue and prove its worth for businesses in a variety of ways. It can build brand awareness, attract qualified traffic, and nurture users into paying customers. It also helps to reinforce the work of other marketing channels. This is why it is so important to focus on search engine optimization while still being mindful of other types of digital marketing.
The New York Times is a prime example of this. They were able to add 587k new subscribers in Q1 of this year, which is 3/4 the total number of new subscriptions that Gannett (the country’s largest newspaper company with hundreds of newspapers) has added overall. This is a result of their strategy to combine leadership focus, cross-organizational trust, product experimentation, and data-driven marketing with modern technology architecture.
As these examples show, SEO is a critical investment for most companies, regardless of industry or size. However, it is also essential to remember that SEO is a constantly evolving process, and that simple hacks or quick tips may not be enough to propel your website to the top of SERP results in 2023.
7. Tumblr
Tumblr, one of the most popular micro-blogging sites in the world, has a massive user base and is a great platform for companies to reach out to people. Its visual nature also makes it ideal for content creators who make images and videos.
Tumbler users produce a wide range of content, from text and gif files to music and video, that addresses fan groups, subcultures, businesses, and social issues. In order to cater to this wide-ranging audience, Tumblr has developed a number of tools and services that allow users to create highly specialized blogs.
SEO is a powerful marketing tool that can help to drive targeted traffic to a Tumblr blog. To maximize its effectiveness, marketers should use it to target relevant keywords, optimize blog titles and meta descriptions, and make their content sharable. These strategies can help to increase traffic and improve search engine rankings. In addition, marketers should be sure to regularly monitor their Tumblr blog’s performance using Google Analytics. This will allow them to track their progress and make necessary adjustments.
8. The Huffington Post
The Huffington Post is a famous news website that has built its reputation over the years as a trusted source of information. This gives the site credibility in the eyes of search engines, which leads to increased organic traffic and improved visibility. Backlinks from The Huffington Post are therefore a valuable investment for any online business.
The company focuses on creating content that solves problems and is shareable, which has helped them attract a large audience. In addition, they have a dedicated team of editors that track daily news trends and make article recommendations. They also offer real-time coverage of major events, which has resulted in significant traffic surges during these times.
Despite being a huge success, The Huffington Post hasn’t been without its challenges. Arianna Huffington has faced adversity throughout her career, but she’s learned how to turn these obstacles into opportunities.
