GMB attributes are a powerful way to communicate business information that helps your listing stand out in local searches. Examples include cash only, family-friendly, and free wifi.
You can use up to 250 characters in the brief description section on your GMB profile. We recommend that you prioritize including vital information and keywords in this section.
Attributes
Google Business Profile attributes are additional descriptors that help potential customers understand what sets your business apart. They can be as specific as whether your restaurant has outdoor seating or provides Wi-Fi, or as general as if it’s women-led or LGBTQ-friendly. They can also be helpful in highlighting unique amenities, such as free parking or wheelchair accessibility. They appear in the Knowledge Panel/Graph and underneath your primary information on organic search results.
The list of available attributes depends on your business category. For example, restaurants can add dining options and special features like online ordering or delivery. You can even highlight your menu items with a link to order them directly. Eligible businesses in the travel and tourism industry can also feature amenities as an attribute, which may be viewed in the details section of your profile or in local searches (depending on query and location).
While objective attributes are based on factual information that you can control, subjective attributes are based on opinions from users. They include things like “popular for late-night snacks” or “cozy atmosphere.” You can only modify these on an individual basis and cannot control what users will suggest.
Attributes can be a valuable tool for multi-location retail brands that want to improve visibility across their locations. However, it is important to consider the impact of any changes on their overall brand image when adding attributes. In addition, it is a good idea to regularly review the list of attributes in order to ensure that they remain accurate and up-to-date.
Ultimately, the attributes that you choose to add should align with your business goals and target audience. Using the right keywords and making sure your listings are optimized for search can help you achieve these goals. You should also focus on increasing your total searches, which is an aggregate measure of the number of people who have found your business through direct, discovery, and branded search.
To get started, visit your GMB dashboard and select the “Attributes” tab. Then, follow the prompts to add your selected attributes. Once you’ve completed the process, you can view your attributes in your dashboard and verify their accuracy.
Posts
GMB is a free tool that gives businesses visibility in Google Search, Maps, and local listings. It offers an opportunity to build trust with customers by presenting a professional image that’s verified by Google and conveys authenticity and reliability. It also gives businesses access to important metrics to understand their audience and track how their digital marketing efforts are impacting their physical traffic. GMB management services will help you in your business.
One of the most important things you can do for your GMB listing is to keep it updated with accurate information and media, including photos, videos, descriptions, hours of operation, and service offerings. These are all crucial to establishing credibility and attracting the attention of potential customers.
Posts allow you to share relevant content about your business in local searches and on Google Maps, and can increase engagement by promoting special offers or events. You can even create posts that highlight new products and services. Posts expire after seven days, so it’s important to add new content frequently.
Another important metric to monitor is the number of “total views” your listing gets on Google Search and Maps. A high number of total views indicates that your content is capturing user attention, and may indicate that your listing is optimized well for online discovery. In contrast, low numbers may indicate that your listing is not fully completed or engaging enough.
To make sure your Google My Business listing is optimized for success, check out the best practices for boosting local search engine optimization (SEO). It’s essential to ensure that all of your information is consistent across platforms, so make sure your website matches your GMB profile. This will prevent any discrepancies that can affect your search rankings.
Moreover, it’s important to be strategic about the keywords you use on your website and in your GMB profile. This will help you rank higher on Google Search and Google Maps, making it easier for potential customers to find you. Also, it’s important to avoid using generic keywords, such as “Restaurant,” when you can be more specific about the type of food or service you offer.
Reviews
Google My Business allows businesses to add unique characteristics that set them apart from competitors. These attributes can be objective, such as wheelchair accessibility or outdoor seating, or subjective, such as “popular for late-night snacks” or “cozy,” and can help potential customers understand whether your business is the right fit.
Objective attributes can also help you get found in relevant searches by enhancing the content of your GMB profile. Adding these attributes can also enhance your chances of appearing in the coveted local 3-pack, which can significantly increase visibility and foot traffic without the cost of paid search ads.
In addition to boosting your SEO, GMB also offers a variety of useful statistics and insights to help you make better marketing and operational decisions. For example, you can see the demographics of your audience — including age groups, gender, and countries — as well as the number of clicks on your website link. This information can help you target your advertising campaigns more effectively and improve your online and offline conversion rates.
Using Google My Business posts is an effective way to share updates, news, and announcements about your business. It is recommended to use high-quality visuals in your posts, as these can significantly enhance user engagement and boost visibility. It is also important to regularly update your posts to keep them fresh and relevant.
The questions and answers section of your GMB profile lets you respond to customer inquiries about your business. Frequently updating these questions and answers can help you answer common customer queries and build trust and credibility. Additionally, responding to customer inquiries promptly and professionally can also help you improve search visibility and rankings.
GMB provides special features for certain business categories, such as restaurants, that allow them to showcase their menus and dishes or provide links to online ordering. Small and medium-sized businesses can also utilize GMB’s Product Editor to feature their products and create customized catalogs. Lastly, some large retailers may be eligible to showcase their inventory through the
GMB Storefront feature.
Keeping your GMB profile updated with accurate and compelling information can help you rank higher in search results, increase traffic to your website, and ultimately drive more sales. Optimizing your profile with relevant keywords, photos, and videos can also improve your chances of landing in the coveted local 3-pack.
Categories
Google offers a wide range of attributes for your business. Some are objective like hours and policies, while others are subjective like “kid friendly” or “great for late-night snacks.” Many of these can be set for individual locations on a GMB account, and some can be set globally. To add or update a category, log in to your GMB account and navigate to the left-hand column. Look for the blue price tag icon (usually a small image with an “i”). Click on this to open the Info section, then choose Edit Attributes. Select the category that best describes your business.
Some attributes are also available as highlights in search results or in Local Finder (for example, free parking). These are usually reserved for very prominent businesses that offer a specific service or experience that stands out from the competition. Some are even required to qualify for a specific search result type.
Attributes can be added to all types of businesses, but the ones available to retail brands tend to be more limited. This is because they are more dependent on the primary category — and in retail, the categories can get pretty specific.
You should always monitor your GMB attributes to ensure they are accurate. This is especially important for multi-location businesses. Google can change the options it offers regularly, so it’s important to keep an eye on your listing to see what you might need to update.